Print & Editorial Marketing
Print continues to play a role in integrated marketing campaigns. These projects highlight my experience designing calendars, brochures, magazine advertising, and promotional materials with each project demonstrating a commitment to thoughtful and effective design solutions.
Featured Print Projects
Yellowstone National Park Lodges
Objective: Promote lodging at the Yellowstone National Park lodges for both summer and winter seasons.
Campaign Placement: Explore Yellowstone Magazine is a bi-annual magazine
Yellowstone National Park Lodges
Objective: Promote last-minute bookings to the local audience. Full-page advertorials ran at the start of each season.
Campaign Placement: Bi-weekly ads in Explore Big Sky Newspaper
Yellowstone National Park Lodges
Objective: Provide guests with a comprehensive guide to lodging, dining, shopping, and tours operated by Yellowstone National Park Lodges. With limited cell service and Wi-Fi inside the park, this printed guide serves as an essential resource for helping guests navigate amenities while encouraging participation in dining, retail, and tour experiences.
Distribution Channel: The Experience Planner is placed in every hotel room and cabin throughout Yellowstone National Park. Additional copies are distributed to visitor centers across Montana and Wyoming to assist travelers in planning their visit.
TradeWinds Island Resorts
Objective: Provide meeting planners with a comprehensive overview of the resort’s meeting and event capabilities. The pocket folder presents key information about venues, accommodations, and services while organizing supporting materials that help planners evaluate the resort as a meeting destination.
Distribution Channel: The Meeting Planner folder was distributed by the resort’s sales team to prospective clients and event planners during sales presentations, trade shows, and direct outreach.
Design Feature: A custom pocket folder with wave-shaped pockets reflecting the resort’s coastal setting. The pockets were designed to hold brochures, guides, and additional materials for meeting planners.
Hooters Calendar
Objective: Design and produce the annual Hooters Calendar featuring more than 200 Hooters Girls photographed around the country and international locations. The calendar served as a flagship branded product that generated retail sales, supported national marketing initiatives, and promoted the annual Hooters Calendar Tour.
Distribution Channel: The calendar was distributed through Hooters restaurant locations across the United States and internationally. The marketing promotion Operation Calendar Drop sent free calendars to U.S. troops overseas.
Marketing Channels: The calendar launch was supported by a range of promotional materials including point-of-sale displays in restaurants, email marketing campaigns, promotional posters, and magazine advertising. Companion consumer products such as playing cards, drinkware, mousepads, and koozies were also produced to extend the campaign and increase merchandise sales.
